Marketing on a zero Budget
Effective Marketing without spending any Money on Advertising
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If you are a blogger, creative or a small business owner you just arrived at the right place! This course is your chance to develop an effective business strategy to earn money with your blog or website.
We will look in detail at how digital marketing works and what chances you have to advertise your website completely free. And we also have a look at how everything finally comes together - because you first need to understand the big picture and find cooperations which work for you and our business.
In the class "Marketing on a zero Budget" we first set the foundation, content marketing. You need to understand why this is essential for your business and why you need to be able to handle it well - because: What is your website without content? With the right content your website sells your products 24/7.
We try to use just free tools (after all we are in the class "Marketing on a zero Budget") but we will also show you which tools will support you and help you to grow your business.
At the end of the class you'll also learn about Marketing in general and why warm acquisition is much easer than cold acquisition.
This course is the first part of a series which has a look at each channel you can get traffic from in detail. In this course we start with content marketing and email marketing. We also have a look at the different social media channels. Each of them has its own rules therefore we will look at each of them in detail.
We put this course in modules so you can implement what you have learned without feeling overwhelmed.
This course has 5 modules and a length of 2 hours and 40 minutes. The course has 37 videos in FullHD and a Quiz.
Your Instructor
I'm a teacher for English, German & Arts. I also have a Diploma in Multimedia Design and a Bachelor in Information Technology (Major in Webdesign, University of Phoenix).
I have several websites I make a living from. I mostly sell digital products and do web design for clients. I absolutely love marketing and have a long experience in doing that online.
I have started my first website in 2006, it was a hobby site which still earns money until today.
With a background in teaching and being a Mac enthusiast creating courses came up naturally. You will find here all kind of courses around Internet Marketing, Webdesign, Graphics & Mac Computers.
I love reading, writing, and all kinds of creative things.
Course Curriculum
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StartWhat you can expect in this module (1:10)
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StartHow Online Marketing works (2:52)
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StartPaid Advertising (4:22)
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StartWhy paid advertising isn’t always the best way to advertise your Business (3:47)
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StartIndirect Paid Advertising (3:59)
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StartFree Advertising (11:21)
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StartHow it all gets together (6:21)
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StartConclusion (0:34)
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StartWhy Content Marketing (4:36)
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StartWe need Content to advertise our Business (4:31)
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StartWhat should I write about? (8:15)
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StartWhy should I create an Editorial Calendar? (2:05)
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StartGoogle Calendar (9:08)
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StartWeekly Planning (4:28)
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StartWriting and formating your Text (12:10)
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StartGraphics (2:07)
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StartCreate Graphics for Advertising (12:21)
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StartConclusion (1:35)