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Marketing on a zero Budget
Introduction
Welcome (1:21)
Is Marketing on a zero Budget a fit for you? (2:01)
What you can expect in this class (1:10)
Let’s get started (0:53)
How Online Marketing works
What you can expect in this module (1:10)
How Online Marketing works (2:52)
Paid Advertising (4:22)
Why paid advertising isn’t always the best way to advertise your Business (3:47)
Indirect Paid Advertising (3:59)
Free Advertising (11:21)
How it all gets together (6:21)
Conclusion (0:34)
Content Marketing
Why Content Marketing (4:36)
We need Content to advertise our Business (4:31)
What should I write about? (8:15)
Why should I create an Editorial Calendar? (2:05)
Google Calendar (9:08)
Weekly Planning (4:28)
Writing and formating your Text (12:10)
Graphics (2:07)
Create Graphics for Advertising (12:21)
Conclusion (1:35)
Newsletter
Why you need a Newsletter (2:00)
Why do I need an Email Marketing Service? (3:36)
What is the right Email Marketing Service for you? (2:49)
Segmentation - Not each Solution fits to each Subscriber (3:30)
A Tool for Segmenting your Subscribers (6:06)
Your Freebie (4:49)
The Freebie is done - now what? (6:25)
The Foundation Content- and Email Marketing (2:31)
Conclusion (0:55)
The Foundation is done - what now?
What’s now? (0:53)
Warm- and Cold Acquisition (4:44)
Make sure that your potential Customer gets to know you (7:45)
Why you should specialise on one Social Network first (2:09)
Bonus (1:18)
Quiz
Congratulations (0:47)
Create Graphics for Advertising
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