Introduction
How Online Marketing works
Content Marketing
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Why Content Marketing (4:36)
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We need Content to advertise our Business (4:31)
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What should I write about? (8:15)
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Why should I create an Editorial Calendar? (2:05)
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Google Calendar (9:08)
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Weekly Planning (4:28)
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Writing and formating your Text (12:10)
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Graphics (2:07)
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Create Graphics for Advertising (12:21)
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Conclusion (1:35)
Newsletter
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Why you need a Newsletter (2:00)
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Why do I need an Email Marketing Service? (3:36)
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What is the right Email Marketing Service for you? (2:49)
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Segmentation - Not each Solution fits to each Subscriber (3:30)
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A Tool for Segmenting your Subscribers (6:06)
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Your Freebie (4:49)
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The Freebie is done - now what? (6:25)
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The Foundation Content- and Email Marketing (2:31)
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Conclusion (0:55)
The Foundation is done - what now?
